Context: In a thriving food delivery market, GoFood faces stiff competition driven by price and promotion. Other players have a head start with aggressive promotional activities.
Brand Situation: GoFood operates in a highly competitive market and aims to stand out by amplifying brand awareness. Its success is contingent upon capturing the attention of consumers through effective marketing strategies.
Objective: Business: Amplify brand awareness. Marketing: Acquire 100,000 new users to strengthen GoFood's customer base. Communication Objective: Create a distinct brand image and leverage customer brand loyalty. In this competitive landscape, GoFood seeks to make its mark by establishing a strong brand presence and fostering a loyal customer base.
