I'm an innovative and digital-led marketer

I am passionate about leveraging digitalization to streamline customer management and company operations to create increased values for both customers and organizations.

Fun fact: I am also a freelance graphic designer working for more than 20 clients. You can visit my design portfolio here.


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Experience from
Skills
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Strategic planning

Crafting long-term, goal-oriented strategies to achieve business objectives effectively
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Data analytics

Analyzing data to derive valuable insights for informed decision-making
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Creative thinking

Generating innovative and imaginative solutions to complex problems
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Media production

Creating engaging media across various platforms to convey messages effectively
Experience
Marketing intern | Tiki Corp (Ticketbox) | Jun 2022 - May 2023
- Collaborated with marketing team and designers to promote for monthly e-commerce campaigns of Digital Service category that helped uplift NMV to averagely +46% and orders to +27% on campaign days.
- In charge of Ticketbox brand revamp campaign includes Ticketbox mascot, POSM production and social media.
- Managed Ticketbox social media channels that witnessed an average of 68.5% MoM growth in reach and 41.6% MoM growth in followers.
Creative lead | Ethnicity Vietnam | Jun 2019 - Feb 2022
- Led a team to create creative solutions to promote 200+ patterns of ethnic groups with an aim to reduce inequalities.
- Assisted Marketing team with building social media campaigns to reach out to 10+ partners and get featured on national media channels.
Freelance Media Producer
- Produced visual materials (social posts, video, book design, brand identity, etc) for over 20 clients.
- Past clients: Home Credit, AIESEC in Vietnam, iSEE Institute, Fulbright University Vietnam, etc.
Education
Fulbright University Vietnam
Bachelor of Arts (Arts and Media Studies, minor in Vietnam Studies) GPA 3.7/4.0
Achievements
Vietnam Young Lions 2023 - Silver
Silver Awards for Marketers Category of the biggest competition in marketing in Vietnam. Proposed a strategy for a digital bank to be the top-of-mind among Vietamese.
Vaillant Marketers 2022 - Finalist
Top 6 marketers selected from 2000+ participants. Proposed a detailed market research and marketing plan for food delivery solutions in Vietnam.
L’oreal Brandstorm 2022 - Semi-finalist
Top 18 teams nationwide. Proposed a beauty solution for color-blind people to “see” the colors by coverting colors into sounds.
Contact Information
Email
diemhalenguyen@gmail.com
Phone number
+84812686860